When the national trade show only comes around every second year, you need to make your presence felt!
Case Study - Trade Show Stand
THE CLIENT
Temprzone
THE CHALLENGE
In the air conditioning industry the national trade show ARBS only comes around every second year.
Temperzone wanted a stand that presented their product range dramatically and provided an relaxing area for meetings with all day catering
THE OUTCOME
318 designed the product presentation to surround a Parisian street cafe complete with period signage, wrought iron furniture and morning, lunch and afternoon menus. A maitre d managed the flow of delegates to tables and provided an exotic feel to the stand.
The stand was so successful we had to increase the number of tables after the first day. (318 had matching tables on site before the show opened on day 2)
Both delegates and staff found the relaxed atmosphere an ideal venue for relationship building and negotiation.