Girls with Guns - A trade show goes on a national tour

Case Study - National Road Show

THE CLIENT

Bristol Paints

THE CHALLENGE

Our client requested a trade show to be held in each State in conjunction with one of their major suppliers Wagner.

• To find suitable locations that would accommodate the use of spray painting, but also make the trade show attractive for the clients dealer network to attend.

THE OUTCOME

• To produce disposable spray booths, that were acceptable to venues in each state and to attract the clients dealer network. Our creative strategy was using the “Girls with Guns” theme and hiring 6 young ladies in each state to be dressed in the Lara Croft outfits to create excitement.

• We had an overwhelming response to our invitations. Not just from the clients dealer network but also from other suppliers who wanted to participate in the Trade Show. This made the event even bigger than originally planned.

• From the big picture to the tiniest detail, we took care of it all.

- Selection and personal inspection of destination

- Organised individual spray booths

- Arranged costumes and promotional girls for each state

- Organised all food and beverages

- Organised all necessary Audio Visual Systems

• A very, very happy client