Definitely not another boring product launch!

Case Study - Product Launch

THE CLIENT

Temperzone

THE CHALLENGE

Recently Temperzone Air Conditioning asked 318 Incentives to design and implement a product launch event for their new range of domestic air conditioning products.

Our brief was to arrange separate launches in all mainland capitals over a one week period.

THE SOLUTION

We sent personal invitations for the distributors to come for the ride of their life!

Keep it short:

We decided to make the launches a one hour only event, starting with a café breakfast and finishing with 40 minutes on the back of a Harley Davidson for each of the attendees. The launches ran from 7.30am to 8.30am so the distributors could still get in a days work.

With only an hour to play with and 40 minutes already allocated for the Harley ride, the actual launch was only 20 minutes over breakfast.

Keep it small (and personal):

Numbers were kept to a maximum of 25, which meant the local Temperzone sales team could talk to their customers on a table by table level.

Keep it simple: Most importantly 318 Incentives designed a run sheet so the local sales team could run the event without direct involvement from head office. With only 5 steps from welcome to “on your bikes” the program was very short and sweet. Five minutes only was devoted to introducing the new products. More time was spent explaining how to sell the new products.

Keep it relevant: As part of the project we developed a sales support kit which stepped the distributors through the new product brochures explaining the brochures role as sales tool. Each attendee received a sales support kit to take back to their organisation.

Make sure it’s an experience the audience won’t forget:

Finishing the event with the buzz of a Harley ride ensured that the distributors all left with positive high emotion attached to the new product range.

THE OUTCOME

Feedback from the launch was very positive. The distributors indicated that they found the sales education and support a real plus. Quite a few indicated they had never received this type of support before (from Temperzone or their competitors).

Absolutely all of them found the Harley ride an unforgetable event.